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The new brand "Chery Holdings under the Kai wing vehicle" will be released in Chengdu Motor Show, as an independent brand, Kai wing vehicle will show the technology intelligence automobile identity. This Monday, reporters learned from informed sources, Kai wing will be committed to build "asset light" car, its planning models from other car enterprises foundry, in addition to the current the OEM Chery cars, matters Kai wing is cooperating with a domestic independent brands to negotiate OEM etc..
Production commissioned foundry
According to informed sources, Kai wing vehicle is committed to become the "asset light" enterprises, will be the main resources into research and development and brand marketing, production takes OEM or leasing mode. At present, one of the factory Chery automobile is Kai wing, and at the same time, the company also with a domestic independent brand car enterprises to discuss cooperation, plans to use its new car production line manufacturing. The people familiar with the matter said, Kai wing not to invest in large-scale production capacity construction, by the other car enterprises manufacturing cost can be reduced, the resources are mainly concentrated in the brand development and. "This is the prevailing at present IT industry practices."
It is understood, the production car Kai wing will debut in Chengdu Motor Show is Chery foundry, Kai wing will pay the contract fee, the two sides to "business relationship".
Brand positioning intelligent interconnection
Kai wing vehicle is Chery Corporation. Chery holdings shares accounted for 50% of Jiangbei project, is a former Chery vice president Lu Jian Hui and shares from Chery with a team of 200 people have created, created at Chery transformation, Kai wing vehicle was once mistaken for Chery to undertake the transformation of surplus assets of low-end items. In this regard, Kai wing auto insider told the reporter explained, Kai wing car is a completely independent brand, it and Chery car parallel to Chery holdings, the two sides did not associated in the aspect of relationship between equity ownership, management, brand. Chery Holdings has set up a new automobile enterprises is to combine the existing resources and demand changes to create an innovative enterprise. The sources, although there is no association with Chery, but will make the product or technology cooperation.