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Many factors in international market competition, product quality, price, packaging design is the three major factors. Experts on a market sales abroad once said: "the road leading to the market, packaging design is the most important one. Promote the overall image of the packaging of no less than the advertising. "The overall packaging requirements international commodity market is to meet the standards, two to attract customers. Specific requirements are as follows:
A name is easy to remember. Packaging the product name must be easy to understand, easy to read, easy to remember.
Two, beautiful eye-catching. To enable consumers to know from the packaging appearance characteristics of products.
Three, printing. Packaging and printing to be concise. Those sold in the supermarket goods, because the customer picked from the shelves, so their packaging to attract people, let customers from the shelf next to walk can pay attention to it, to get it from the shelves have a look.
Four, reflect the reputation. Packaging should fully reflect the reputation of the products, so that consumers through product packaging to increase the product depends on the.
Five, the color is pleasing to the eye. Generally speaking, the Europeans like red and yellow. Sales in the supermarket and high-grade goods, the European fashion color is elegant, or close to white color.
Six, there is in logo. Packaging should have the product area marks or patterns, make people easy to identify.
Seven, have the consciousness of environmental protection. International is now generally attach importance to environmental protection work. Therefore there is much about packaging material new specific provisions on international, the general trend is gradually paper and glass instead of plastic, plastic and other materials. Such as Germany China export to German food packaging, corrugated carton.

The packing of the goods
1 inner packaging (packaging):
Function: protection products, propaganda, landscaping, easy to display, identification, buy, carry and use.
Should pay attention to choose other, bar code printed map, text, materials, and process the right
Packaging classification
Display class. Stack type, hanging type, expansion
Identification of class. Transparent, open, closed the window
Use class. Ordinary type, portable, gift packaging, easy to open, squirted type, compound type
The 2 outer packing
Role and functions: convenient transportation, handling and storage, reduce loss, strong integrity, easy to check. We should choose the appropriate packaging design, material, size, weight or printed bar code.
Packaging classification:
Single packing: box, bag, bags, bales, barrels
The set packing: flexible container, container, pallet
Storage
Storage function is to link up the enterprise focused, balanced production and dispersion, the volatility of demand.
Run the target storage must prevent excessive accumulation of village, but also to prevent the out of stock.
Storage type: industrial, commercial storage warehouse
Build warehouses or rented warehouse.
Transport
Mode of transport:
1: railway transportation platform
Including bulk transport, distribution box, the domestic development of timing of freight train, can provide door to door service and international railway transport.

Advantage.
Transportation batch Universiade as a wide range of transport speed transportation cost is low with small influence by climate
Shortcomings:
Tedious procedures industry and poor service attitude
Scope of application: the original is the main mode of transport in China, suitable for large, bulky materials, and long distance transportation.
2: road transport platform
Including LTL and container transportation, as well as the short - and long haul.
Advantage.
Really reach the door to door service is quite flexible, Yunda range can be short or long transport speed short distance transport cost is low
Shortcomings:
Weather (snow frozen) affected a small amount of transportation
Scope of application: the challenge to the railway, is suitable for short distance transport.
3: Waterway Transportation Platform
Divided into inland, coastal and ocean shipping, and liner and charter, a bulk and container.
Advantage.
The largest amount of low cost transportation for a long distance transport
Shortcomings:
Affected by the climate (storm, typhoon) impact speed is slow, sailing time from door to door freight multiple transit
Scope of application: large, do not need, long distance, non perishable goods, such as sand, ore, coal, crude oil, iron and steel.
Platform 4: pipeline transportation
At present the main is the transportation of crude oil, natural gas. Cost than railway, higher than water.
Air: air transport platform
By air freight or passenger luggage transportation.
Advantage.
The transport speed of the express can be long or short transport loss
Shortcomings:
The climate affected the most expensive a remote Township inconvenience
Scope: small batch, expensive, requires emergency, perishable goods, such as flowers, fruit, seafood.
The transportation platform 6: postal or courier
The post office express transportation delivery, divided into ordinary parcels, express mail, Speedpost (EMS) etc..
Advantage.
The procedure is simple mail convenient, can provide door to door service
Shortcomings:
The high cost of goods damaged sometimes
Scope: small volume, light weight, expensive, requires urgent transport, such as a drug called, exhibits sample, instrument.
The transportation platform 7: combined transport
Transport by the above two or more modes of transport of goods, such as land and sea and air transport, land and sea transport, sea and air transport. Make full use of the advantages of various means of transport, to transport time is short, low freight, transit loss of purpose, provide door to door service.
Transport of goods should be considered the delivery time, quality and characteristics, transport costs, transport, transport, road transport natural factors, choose the most suitable mode of transport.