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So, if you are a number of millions of people on the presidential campaign mailing list this cycle, your inbox is full of a strange dinner party invitations, personal problems and leading statements, such as "the", "this does notwe must do "and" meet me for dinner."

Now the activity has ended, the staff finally explains this strange fundraising subject line and their apparent success, Bloomberg Business Week "Joshua green.

Showalter, digital analysis, Amelia said: "We do not just in the subject line of the amount we have to ask the extensive AB testing," green ", but the message itself, and even format the team will predict how much money, can produce various subject line samples.

Blasphemy is a blow, "I will be spending" This sentence is a winner, recipients who apparently likes to the ugly yellow highlight something more beautiful.